Finally, the season for pumpkin spice lattes has arrived. Well, maybe not if you're in India or many other tropical countries, but you get the idea. With the return of the Pumpkin Spice Latte to its menu, Starbucks has declared it to be Fall, and the lengthy lines outside are proof of this. Last month, "Pumpkin Spice" was added to the Merriam-Webster dictionary, following Starbuck's suit.
Sales of foods flavoured with pumpkin spice typically increase in the West during the fall. Nothing more than a drink known as the PSL laid the cornerstones of this custom (your friendly to-go Starbucks Halloween drink, the Pumpkin Spice Latte).
The $1 million latte: PSL is the one fall food that Americans adore the most. It will never be replaced by a fad, not even the Dalgona Coffee- the quarantine special.
Presently, the beverage is accessible in 50 different nations. According to CNBC, 424 million PSLs have been sold worldwide to date.
Starbucks even gave the beverage a verified Twitter account with over 88,400 "chosen" followers. Social media is rife with praise for the seasonal beverage. Instagram users have tagged more than 8 lakh posts with #PumpkinSpiceLatte.
The Pumpkin Spice Latte was developed in 2003 by a team at the business's "Liquid Lab." It was the flavour that wasn't going to last. The term "the Father of the Pumpkin Spice Latte" is frequently used to refer to Peter Dukes. He oversaw the group that produced Starbucks' most well-known seasonal beverage during his time there.
Fun fact: There was no actual pumpkin in the first PSL.
2003 recap: For the fall season in 2003, a variety of beverages were being tested, including the Spice Latte flavour. To make it to the prototype, the Spice Latte had to beat over other beverages like chocolate caramel or cinnamon-flavoured ones.
In an interview with CBS News, Dukes said, "We brought pumpkin pies into our R&D lab and really just poured shots of espresso on them, and we ate them. Finally, as there wasn't anything noteworthy nearby, the drink was introduced with a pumpkin flavour.
What actually goes in the PSL?
The current recipe yields a tall-sized cup with 300 calories, 11 grammes of fat, 39 grammes of sugar, and roughly 75 milligrams of caffeine. The main ingredients are Pumpkin, Cinnamon, Nutmeg, Cloves, Milk and Sugar.
Has PSL improved in any way?
The beverage was developed in 2003. After the Pumpkin Spice Latte was introduced, Starbucks' sales began to rise.
In the fall of 2003, the final recipe was assessed in Vancouver, Canada, and Washington, US. Sales exceeded estimates, and the drink was made available at every Starbucks location in America the following year.
After customers began pointing out that the major component, the one the drink was named after, was absent from the recipe in August 2015, Starbucks added real pumpkin and got rid of the artificial colouring.
Up until the beginning of November, customers can order the seasonal Starbucks beverage, Pumpkin Spice Latte.